In their quest to establish their official website, ACME initially chose React to build their website. However, they found themselves facing protracted development timelines. Here's why: ACME, like many growing startups, was a team fueled by fresh perspectives and included newcomers in their domain. Therefore React's JSX syntax and the **need for in-depth JavaScript knowledge** posed a significant challenge for these newcomers. React, while powerful, primarily focused on the frontend, necessitating ACME in search of additional tools and languages for a complete solution. The **absence of native Markdown support** in React complicated content integration, while the **lack of an integrated design system** forced ACME to lean on third-party libraries and delve into custom styling solutions. Even simple features like dark mode implementation often entailed wrestling with intricate custom CSS. These challenges culminated in **project delays**, underscoring the rigid pace of their development cycle. A substantial portion of these delays resulted from an over-reliance on developers.

In search of efficiency, ACME turned to Webflow, enticed by its reputation for rapid setup. While content management became a breeze, design and functionality aspirations were consistently hampered, leading to constant battles to align either their design or content with Webflow’s rigid framework. For instance, **content edits in Webflow could disrupt design layouts**, requiring multiple template and page adjustments, increasing the risk of inconsistencies. Webflow's focus on visual web design, although beneficial, sometimes **constrained full-stack control and customization options**. Furthermore, hosting on Webflow's platform meant potential **dependency on the platform's policies and pricing**.

Fueled by a desire for a more practical solution, ACME decided to give `fastn` a chance. Their journey began with a `30-minute training session` for the entire ACME team on how to build and manage a fastn-powered website. The spotlight then fell on Pooja, ACME’s UX designer, who possessed a deep understanding of the brand and its target audience, took up the task to build the ACME website. She explored fastn's [featured page](https://fastn.com/featured/) and selected the [midnight storm](https://fastn.com/featured/landing/midnight-storm-landing/) landing page template. Following the steps in the [User Manual](https://fastn-community.github.io/midnight-storm/index.html), she created a new [GitHub repository](https://github.com/fastn-community/acme-inc) by clicking on `Use this template` button on GitHub. This [guide](https://fastn.com/github-pages/) facilitated the process further. As you can see in the image below, within the [fastn.ftd](https://github.com/fastn-community/acme-inc/blob/main/FASTN.ftd) file, the requisite dependencies like color scheme and typography are already added. This **eliminates the need to specify font sizes and colors** for individual UI elements and ensures a **consistent look and feel** across the website. This also streamlines future changes, as all it requires is modifying a few lines of code to add the new [color scheme](https://fastn.com/color-scheme/) and [typography](https://fastn.com/typography/).

The Business Team's insights from a recent meeting have prompted to modify the Pricing Plan values to enhance conversions. As a result, Harish, the Product Manager, decided to bring down the price of the startup and Enterprise Plan. By editing the `pricing.ftd` and updating the existing prices with the new figures, he swiftly implemented the change. As the pricing plan is a **component-based design**, he only needed to adjust the relevant values.

Rithik, the Marketing guy, seized the festive spirit. With fastn, he promptly created a Diwali offer landing page, complete with an image, title, and call-to-action.

Mayuri, the SEO expert, identified a URL redirection for enhanced SEO impact. Leveraging fastn, she introduced the redirection from `/launching-color-support/` to `/color-support/`.

Ganesh, the Design Head, decided to give a fresh look for ACME's website. He revamped the website with a **single line of code**. By removing the `midnight storm` and introducing the `midnight rush` package as a fastn dependency in the `fastn.ftd` file, he updated the layout, colour scheme, and typography of the website.

Since all components in the fastn ecosystem adhere to a **unified design system**, this eliminated the need for extensive design deliberations and quick development cycle. The integration of fastn's **built-in dark mode and responsive design** improved user accessibility efforlessly. The most significant advantage was that **modifying content no longer disrupted design**, enabling swift website development. Furthermore, ACME could now [deploy](https://fastn.com/deploy/) their website on their server, securing control, privacy, scalability, and **reduced reliance on external platforms**.