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ACME Inc Case Study
Nandhini Devi
posted on:
August 23, 2023 at 12:26 am
Imagine ACME Inc., a growing startup, as the protagonist of our case study. Here, we aim to resonate with the common challenges startups often face in finding the optimal solution for their web development needs. Through ACME's journey, we illuminate how fastn takes on these challenges through practical use cases.

The React Phase

In their quest to establish their official website, ACME initially chose React to build their website. However, they found themselves facing protracted development timelines. Here's why: ACME, like many growing startups, was a team fueled by fresh perspectives and included newcomers in their domain. Therefore React's JSX syntax and the **need for in-depth JavaScript knowledge** posed a significant challenge for these newcomers. React, while powerful, primarily focused on the frontend, necessitating ACME in search of additional tools and languages for a complete solution. The **absence of native Markdown support** in React complicated content integration, while the **lack of an integrated design system** forced ACME to lean on third-party libraries and delve into custom styling solutions. Even simple features like dark mode implementation often entailed wrestling with intricate custom CSS. These challenges culminated in **project delays**, underscoring the rigid pace of their development cycle. A substantial portion of these delays resulted from an over-reliance on developers.

The Webflow Interlude

In search of efficiency, ACME turned to Webflow, enticed by its reputation for rapid setup. While content management became a breeze, design and functionality aspirations were consistently hampered, leading to constant battles to align either their design or content with Webflow’s rigid framework. For instance, **content edits in Webflow could disrupt design layouts**, requiring multiple template and page adjustments, increasing the risk of inconsistencies. Webflow's focus on visual web design, although beneficial, sometimes **constrained full-stack control and customization options**. Furthermore, hosting on Webflow's platform meant potential **dependency on the platform's policies and pricing**.

Building the ACME Website with fastn

Fueled by a desire for a more practical solution, ACME decided to give `fastn` a chance. Their journey began with a `30-minute training session` for the entire ACME team on how to build and manage a fastn-powered website. The spotlight then fell on Pooja, ACME’s UX designer, who possessed a deep understanding of the brand and its target audience, took up the task to build the ACME website. She explored fastn's [featured page](https://fastn.com/featured/) and selected the [midnight storm](https://fastn.com/featured/landing/midnight-storm-landing/) landing page template. Following the steps in the [User Manual](https://fastn-community.github.io/midnight-storm/index.html), she created a new [GitHub repository](https://github.com/fastn-community/acme-inc) by clicking on `Use this template` button on GitHub. This [guide](https://fastn.com/github-pages/) facilitated the process further. As you can see in the image below, within the [fastn.ftd](https://github.com/fastn-community/acme-inc/blob/main/FASTN.ftd) file, the requisite dependencies like color scheme and typography are already added. This **eliminates the need to specify font sizes and colors** for individual UI elements and ensures a **consistent look and feel** across the website. This also streamlines future changes, as all it requires is modifying a few lines of code to add the new [color scheme](https://fastn.com/color-scheme/) and [typography](https://fastn.com/typography/).
[ACME's fastn.ftd file](https://github.com/fastn-community/acme-inc/blob/main/FASTN.ftd)
She then added a [sitemap](https://fastn.com/understanding-sitemap/-/build/) and created [custom and clean URLs](https://fastn.com/clean-urls/-/build/) for enhanced user experience.
[Adding Sitemap in the fastn.ftd file](https://github.com/fastn-community/acme-inc/blob/main/FASTN.ftd)
Simultaneously, Priyanka from the content team proceeded to populate the ACME website with content. The **native [Markdown support](https://fastn.com/markdown/-/frontend/) transformed content into code effortlessly**. Compare the following source code versus live page to appreciate how fastn's **user-friendly and minimal syntax** enables individuals with no prior programming experience to code effortlessly. Homepage: [Code](https://github.com/fastn-community/acme-inc/blob/main/index.ftd) vs [Live Page](https://acme.fastn.com/) Services Page: [Code](https://github.com/fastn-community/acme-inc/blob/main/services.ftd) vs [Live Page](https://acme.fastn.com/services/) About Us Page: [Code](https://github.com/fastn-community/acme-inc/blob/main/team.ftd) vs [Live Page](https://acme.fastn.com/team/) Pricing Page: [Code](https://github.com/fastn-community/acme-inc/blob/main/pricing.ftd) vs [Live Page](https://acme.fastn.com/pricing/) Blog Page: [Code](https://github.com/fastn-community/acme-inc/blob/main/blog.ftd) vs [Live Page](https://acme.fastn.com/blog/) ACME's transition to fastn allowed **every team member to contribute to the website** without solely relying on the developers. Here are few scenarios that highlights how each team member implemented a change.

Price Updates

The Business Team's insights from a recent meeting have prompted to modify the Pricing Plan values to enhance conversions. As a result, Harish, the Product Manager, decided to bring down the price of the startup and Enterprise Plan. By editing the `pricing.ftd` and updating the existing prices with the new figures, he swiftly implemented the change. As the pricing plan is a **component-based design**, he only needed to adjust the relevant values.
[Code Changes Highlight](https://github.com/fastn-community/acme-inc/pull/5/files)
[Before Changes](https://acme.fastn.com/pricing/)
[After Changes](https://acme-inc-git-updating-pricing-page-fifthtry.vercel.app/pricing/)

Adding a New Team Member

Nandhini Dive
Hey Team, please welcome Ayush Soni, our newly joined VP of Product.
12.37 pm
Ayush Soni
Hi, guys. Excited to be part of ACME Inc!!!
12.38 pm
Welcome to the ACME team, Ayush.
12.38 pm
Nandhini Dive
Hey Meenu, add Ayush Soni to our team's page.
12.38 pm
Done. Here is the link: https://acme-inc-git-adding-team-member-fifthtry.vercel.app/team/
12.43 pm
Meenu, ACME's HR Lead, leveraged fastn’s **component-based design** for the teams page. She added the new team member Ayush Soni's details by simply using the team member component.
[Code Changes Highlight](https://github.com/fastn-community/acme-inc/pull/4/files)
[Before Changes](https://acme.fastn.com/team/)
[After Changes](https://acme-inc-git-adding-team-member-fifthtry.vercel.app/team/)

A Rapid Diwali Offer Page Creation

Rithik, the Marketing guy, seized the festive spirit. With fastn, he promptly created a Diwali offer landing page, complete with an image, title, and call-to-action.
[Code Changes Highlight](https://github.com/fastn-community/acme-inc/pull/11/files)
[New Offer Page](https://acme-inc-git-new-landing-page-fifthtry.vercel.app/offers/)

URL Redirection

Mayuri, the SEO expert, identified a URL redirection for enhanced SEO impact. Leveraging fastn, she introduced the redirection from `/launching-color-support/` to `/color-support/`.
[Code Changes Highlight](https://github.com/fastn-community/acme-inc/pull/8/files)

Revamping ACME's Look in a Blink

Ganesh, the Design Head, decided to give a fresh look for ACME's website. He revamped the website with a **single line of code**. By removing the `midnight storm` and introducing the `midnight rush` package as a fastn dependency in the `fastn.ftd` file, he updated the layout, colour scheme, and typography of the website.
[Code Changes Highlight](https://github.com/fastn-community/acme-inc/pull/9/files)
[Before Changes](https://acme.fastn.com/)
[After Changes](https://acme-inc-git-design-change-fifthtry.vercel.app/)

What did ACME gain?

Since all components in the fastn ecosystem adhere to a **unified design system**, this eliminated the need for extensive design deliberations and quick development cycle. The integration of fastn's **built-in dark mode and responsive design** improved user accessibility efforlessly. The most significant advantage was that **modifying content no longer disrupted design**, enabling swift website development. Furthermore, ACME could now [deploy](https://fastn.com/deploy/) their website on their server, securing control, privacy, scalability, and **reduced reliance on external platforms**.
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