In today's digital landscape, where online presence plays a pivotal role in reaching a wider audience, ensuring that your website or webpage attracts attention and appears prominently on search engine results pages is crucial. This is where the power of Search Engine Optimization (SEO) comes into play.Optimizing a website by adding meta-data is one way to do SEO, but let's first understand what SEO is.
SEO encompasses a range of techniques that helps in the following ways:
Increased organic traffic: SEO helps improve your website's visibility, leading to higher organic traffic from search engines.
Better user experience: SEO involves optimizing website elements that enhance user experience, such as page speed, mobile-friendliness, and easy navigation.
Enhanced credibility and trust: Higher search engine rankings instill confidence and trust in users, as they often perceive top-ranked websites as more reputable.
There are various SEO techniques to improve the ranking of the page, like:
Keyword research: Identify various keywords and phrases that users are likely to search for when looking for information related to your website.
On-page optimization: Optimize your website's content, Open-graph(og) meta tags, headings, URLs and, internal linking structure to align with targeted keywords.
Off-page optimization: Build high-quality backlinks from reputable websites, engage in social media promotion and encourage user-generated content.
Technical SEO: Ensure proper website indexing, sitemaps, website speed optimization, mobile-friendliness, etc.
Content creation: Create high-quality, informative, and engaging content that incorporates targeted keywords and addresses user intent.
Open-graph meta tags(og-tags) are key to making your content more clickable, shareable, and noticeable on social media.
og-tags take over the control of how URLs are displayed when shared on
They are part of Open Graph protocol that is used by social media sites like Facebook, LinkedIn, and Twitter (unless there is a dedicated Twitter tag).You can find these tags in the
<head>section of your website.
fastn-community we have a package called
doc-site. It provides
out-of-the-box documentation features that can be used to create any kind of
Any website that uses
doc-site can very easily add their customized meta
data using properties like
document-image in the
page component of this package.
How to add meta-data for better website optimizationand improve your website's search ranking and traffic through social media.